Brian France

Businessman

1962-08-02

Books by Brian France

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All of your stakeholders have to have the right seat at the table, and they all have to be successful. It's hard to do, but you have to keep your eye on developing a meaningful relationship where it is beneficial for them. Then you work backwards from there.
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When drivers are going at their best, trying their hardest, taking chances and doing amazing things, that's what fans love.
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When it comes to making tough decisions, I'm ready to make them.
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Toyota is doing a neat job coming in to the sport - no one ever thought that there would be a day when Toyota would participate in an American-made, American-born sport like Nascar but they're doing a fantastic job.
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A lot of the car companies are understandably looking at the terrific job that Toyota has done by partnering with NASCAR and the success and all the things that come along with that. They've been an incredible success story for a car manufacturer looking to come into a sport that's very difficult to come in, compete and win every weekend.
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People recognize the size and scope of NASCAR but at the same time we are constantly underserved by the media coverage.
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There's nothing quite like being part of a NASCAR race weekend, and that always will hold true.
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