Christopher Wylie

Businessman

1989-06-19

Quotes by Christopher Wylie

• The power of data is being able to be much more efficient with who you target and who you talk to and what you talk to them about. If you can gain that sort of very surgical efficiency, particularly in elections where you just need one more vote in order to win an election, yeah, absolutely, it can play a very significant role.

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• Different kinds of people have different motivations for filling out surveys. Sometimes you would have a group of people who just would fill it out because they're bored, and they don't have anything to do. Or they would just genuinely want to know what is their personality.

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• If you look at how much information you put out, even just on your phone, on Facebook, on Google, whatever, you essentially create a clone of yourself online. And that's at the disposal of these large American tech companies.

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• If I were to produce a kitchen appliance, I have to do more safety testing and go through more compliance procedures to create a toaster than to create Facebook.

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• I've always been really interested in fashion, culture and visual arts in general: when I was growing up my parents half-expected me to go to art school, but I ended up working in Parliament, and then working in tech and data.

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• Cambridge Analytica sought to identify mental vulnerabilities in voters and worked to exploit them by targeting information designed to activate some of the worst characteristics in people, such as neuroticism, paranoia and racial biases.

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• Cambridge Analytica will try to pick at whatever mental weakness or vulnerability that we think you have and try to warp your perception of what's real around you.

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• Elections are zero-sum games. That means that there's always one winner and a lot of losers. If you just get one more vote than the other person, you win that election.

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