Jil Sander

I try as much as possible to give you a great basic product and what comes out, I feel, is really amazing.

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Life is full of challenges and surprises.

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I feel that things happen for a reason and open up new opportunities.

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One glass of water doesn't equal another. One may just appease the thirst, the other you may enjoy thoroughly. In Japan, people know about this difference.

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Initially, it was the unpractical in fashion that brought me to design my own line. I felt that it was much more attractive to cut clothes with respect for the living, three-dimensional body rather than to cover the body with decorative ideas.

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We look our best in subdued colors, sophisticated cuts, and a general air of sleek understatement.

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The apparent pointlessness of fashion may be just what makes it so strong as a zeitgeist sensor. Even I, a designer, do not know why a certain proportion feels dated or why another one feels exciting at a given moment. I leave that to the cultural historians and theorists.

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Quotes by Jil Sander