Jimmy Iovine

Producer

1953-03-11

Quotes by Jimmy Iovine

• Apple Music is trying to create an entire pop culture experience that includes audio and video. If South Park walks into my office, I'm not going to say, 'You're not musicians.' We're going to do whatever hits pop culture smack on the nose.

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• I don't look at Spotify or Rdio or any of these guys as a direct competitor: I look at other forms of entertainment as the competitor.

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• Interscope Records has always been a heat-seeking missile when it comes to shifts in popular culture, whether inciting them or reacting to them swiftly.

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• The media people need to have real tech people, and the tech people need media people. Otherwise, you have the 'Star Wars' bar on Tatooine with everyone fighting.

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• A chart that weighs some ad-supported streams the same as a pay stream... encourages artists to promote free tiers to have a No. 1 record. That's great for the tech companies, but not for artists.

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• Apple, of all the global tech companies, was the one that understood why artists make things.

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• Labels need to work with artists to help them achieve their best work, not to jam records out that are half-baked or three-quarters baked.

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• Everyone's frightened. It's how you deal with that fear. It's very, very powerful. And what you've got to do is get it as a tailwind instead of a headwind. And that's a little bit of a judo trick in your mind. And once you learn that, fear starts to excite you. Because you know that you are going to enter into something and try it and risk.

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• Every system I have in my house or my car, they're all tuned exactly the same.

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• Tupac was a glorious person, and he had all the right intentions.

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• I enjoy Tupac's music. I enjoy Tupac.

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• You're only as good as your weakest link in the ecosystem of sound, of audio.

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• I love doing third albums. A group makes its first album, and then the record company rushes them into the studio to make their second album. After that, they go, 'Whoa, wait a second.' They get a little more confident. They step back and say, 'Okay, now we're gonna do it.'

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• I really think that education is ground zero for fixing anything.

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