Julian Treasure
Quotes by Julian Treasure
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It's an interesting door opening, this use of sonic signalling - using sound to alert us in a more subtle way than a beep.
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You or I never buy an Intel product explicitly, and yet their sonic logo is far better known and more powerful than its visual equivalent. It's probably worth hundreds of millions of dollars.
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A sonic logo on its own isn't going to do very much. We get frustrated with smaller brands who come to us and say, 'We need a bing-bong'. You just can't encapsulate a brand for �500 in a three-second sound. It doesn't work.
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Sound is complex; there are many countervailing influences. It can be a bit like a bowl of spaghetti: sometimes you just have to eat it and see what happens.
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People find birdsong relaxing and reassuring because over thousands of years, they have learnt when the birds sing, they are safe; it's when birds stop singing that people need to worry.
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The Hindus say, 'Nada brahma,' one translation of which is, 'The world is sound.' And in a way, that's true, because everything is vibrating.
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You are one-third as productive in open-plan offices as in quiet rooms. I have a tip for you: if you work in spaces like that, carry headphones with you, with a soothing sound like birdsong. Put them on, and your productivity goes back up to triple what it would be.
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By starting to pay attention to our natural soundscapes, businesses can reduce staff turnover, increase productivity, and increase profits.
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Noise is the number one problem in modern offices. A big part of addressing this issue is making sure unwanted sound from adjacent spaces doesn't intrude or interfere.
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There's a little bit of protocol in the real world which is quite important. If you speak to me, we understand that we've entered into a social contract. But sound that you haven't given permission to receive is noise, and generally unwelcome.
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Music is made to be listened to, so you immediately have an issue where you're playing it in the background like wallpaper. Music doesn't want to behave like that.
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