Leo Burnett

Businessman

1891-10-21

Books by Leo Burnett

The Leo Burnett Worldwide Advertising and Media Fact Book
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Communications of an Advertising Man

Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett
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When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.
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To swear off making mistakes is very easy. All you have to do is swear off having ideas.
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Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
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The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
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The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
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