N. Bhaskara Rao

Opinion polls sponsored by newspapers were traditionally meant to bring to the fore the mood of the people objectively.

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The issue of coverage of pre-poll surveys should not be mixed with the freedom of press. Having guidelines does not violate any fundamental right nor implies any restriction on this freedom. 'Media power' should not be misused with the help of pre-poll surveys.

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Banning pre-poll surveys is certainly no answer in today's world. Sensitising the public and the media as to the good, bad, and desirable aspects of survey research is more sensible than that.

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Contrary to general expectations, caste, regionalism, criminalisation, and parochial interests continue to sway the nation.

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Very obviously, the electorate as a mass has not imbibed the philosophy of 'think national, act local' or even 'think big and beyond' - it is a case, more, of 'think local, act local, and let the national equation take care of itself.'

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Pre-poll surveys receive different reaction in the media among voters and political parties. For example, the more undecided voters are, the greater the role and effect of pre-poll surveys. Similarly, greater the decline of the party system, the more influential their role.

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Quotes by N. Bhaskara Rao