Roustam Tariko

I launched Imperia at the Statue of Liberty because I wanted to use something symbolic. I like American society because it always wants to do something new and better.

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Russians really needed a product that would be not as strong as vodka and not as feminine as cheap sparkling wine, so Martini was a good solution.

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I am president of Russian Standard Company, biggest luxury vodka in Russia. My bank, Russian Standard Bank, issues biggest number of credit cards in Russia. I want for Russian people to have their own best vodka, their own best bank, their own best credit card.

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I believe there is not any big difference between any consumer business, whether it's a bank or insurance or vodka or chocolate, whatever it is.

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Considering that Americans are now moving away from whiskey, moving away from brown spirits in general, I believe that they will all join Russians who drink vodka straight. They will sip it like cognac.

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Quotes by Roustam Tariko