Troy Carter

Producer

1972-11-14

Quotes by Troy Carter

• Backplane will provide a platform and tools for communities to socialize and communicate on a more focused level.

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• Spotify was one of the first services that actually focuses on the consumer because they don't have to spend hundreds of dollars a year on music.

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• Music as a whole industry is growing exponentially, but in terms of the actual music file, when you look at the actual value there, to me, 'The Beatles' catalog should be worth more than Spotify.

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• I was brought onboard to strengthen the bridge between Spotify and the music community.

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• Spotify favors hits. It's very much a meritocracy: It's not like radio, where whatever is being played is what you hear. We offer songs up, and from there, it's up to consumers to stream the music or not.

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• I think overall, and this isn't specific to Spotify or any streaming service or any label... when you consider the overall value chain of the music industry and how important the songwriter is to the business - I think there needs to be another look at the value chain.

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• My third hire when I came to Spotify was Tiffany Kumar, who came on as our global head of songwriter relations. The whole idea was to put our heads together and figure out how to build and contribute within the songwriting community.

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• The venture capital world is completely stacked against minority entrepreneurs.

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• I like to compare the attitude and energy of an emerging start-up to that of the early hip-hop era. From working at labels like Bad Boy and Ruff Ryders, walking into the Def Jam offices, A Touch of Jazz and things like that, the vibe is that off making something out of nothing and making things work, and that's what I love about start-ups.

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• If you wake up in the morning and your favorite artist isn't on the service that you're paying ten dollars a month for, sooner or later you lose faith in the subscription model.

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• People are experimenting with streaming, with subscription services, whether it's a Spotify or a Pandora or a Rdio.

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• I think, as an industry, we should be supportive of a broad subscription model and not do anything to jeopardize the potential health of the music business - because we're not out of the woods yet.

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• On the artist side, we made a significant investment in very young artists from the very beginning of their careers and helped them become global superstars.

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• I'm a very commonsense guy - I just look at the viability of the idea, if I feel the team has the ability to execute the idea. I also look at the investment syndicate, the size of the market, and then a lot of gut married on top of it.

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• With Gaga - she's not afraid to take chances. You get these dynamic projects because of it. She's completely unafraid.

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• I'd like to open doors for underserved communities and minorities in entrepreneurship.

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• I grew up carrying crates of records for Will Smith and those guys.

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• When you look at how technology companies are funded, it's not a zero-sum game. It could be 20 investors in one company, and everybody has to work together for the benefit of that company.

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