Virginia Postrel
Writer
1960-01-14
Books by Virginia Postrel
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The Substance of Style
How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness
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Quotes by Virginia Postrel
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Unlike painting, sculpture, or music, typefaces must be useful to someone. Fortunately for designers, the digital age has produced new problems to solve - developing typefaces that work on mobile phones, for one - and enabled better solutions to old problems.
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Y2K hype taps our native discomfort with the realities of a dynamic, evolving social order. It elevates personal, local contact over the impersonality of the 'extended order' of trade and technological networks. It suggests that we can wipe the slate clean and start from scratch.
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In the fall of 1978, I left the religious, conservative, biracial, slow-paced culture of South Carolina for the secular, liberal, multi-ethnic, intense culture of Princeton University. Like most immigrants, I was looking for a better life in a place I only half understood.
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The Dallas model, prominent in the South and Southwest, sees a growing population as a sign of urban health. Cities liberally permit housing construction to accommodate new residents. The Los Angeles model, common on the West Coast and in the Northeast Corridor, discourages growth by limiting new housing.
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The Y2K bug is a genuine technical concern, consuming the energies of many specialists. But the prophecies of doom represent a broader worldview using the bug as a news hook. In this vision, the good society is a stable society, undisrupted by innovation, ambition or outside influences.
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Rising living standards - whether in a village, a region, a nation, or the world - depend first on specialization: on letting people concentrate on what they do best and trade with others who specialize in other things.
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Traditional PCs face competition from specialty products like Palm Pilots and from the servers that provide the nodes in computer networks. Microsoft's Windows CE hasn't done too well in the specialty-device market, and its Windows NT faces strong competition for server customers.
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Kidney disease is a low-profile, unglamorous problem, a disease that disproportionately strikes minorities and the poor. Its celebrity spokesman is blue-collar comedian George Lopez, who received a kidney from his wife.
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Standardized sizes made inexpensive, off-the-rack garments economically feasible. They gave shoppers a reliable guide to finding clothes in self-service shops.
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Before it became a ubiquitous part of urban life, Starbucks was, in most American cities, a radically new idea.
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Glamour is not something you possess but something you perceive, not something you have but something you feel. It is a subjective response to a stimulus.
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Storage problems make neon signs the most ephemeral of commercial arts.
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The elements that create glamour are not specific styles - bias-cut gowns or lacquered furniture - but more general qualities: grace, mystery, transcendence. To the right audience, Halle Berry is more glamorous commanding the elements as Storm in the X-Men movies than she is walking the red carpet in a designer gown.
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Glamour invites us to live in a different world. It has to simultaneously be mysterious, a little bit distant - that's why, often in these glamour shots, the person is not looking at the audience, it's why sunglasses are glamorous - but also not so far above us that we can't identify with the person.
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'The Matrix' is a movie that is all about glamour. I could do a whole talk on 'The Matrix' and glamour. It was criticized for glamorizing violence, because, look - sunglasses and those long coats, and, of course, they could walk up walls and do all these kinds of things that are impossible in the real world.
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Cinema isn't just a good medium for translating graphic novels. It's specifically a good medium for superheroes. On a fundamental, emotional level, superheroes, whether in print or on film, serve the same function for their audience as Golden Age movie stars did for theirs: they create glamour.
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On the Internet, people on the tails of the bell curve can find one another.
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In mid-July 2007, after a routine mammogram, I was diagnosed with breast cancer. As cancer diagnoses go, mine wasn't particularly scary. The affected area was small, and the surgeon seemed to think that a lumpectomy followed by radiation would eradicate the cancerous tissue.
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Glamour is a beautiful illusion - the word 'glamour' originally meant a literal magic spell - that promises to transcend ordinary life and make the ideal real. It depends on a special combination of mystery and grace. Too much information breaks the spell.
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The glamour of twentieth-century air travel helped to persuade once-fearful travelers to take to the skies and encouraged parochial Americans to go out and see the world.
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