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"Back in the days when American billboard advertising was in flower [said Hemingway], there were two slogans that I always rated above all others: the old Cremo Cigar ad that proclaimed, Spit Is a Horrid Word-but Worse on the end of Your Cigar, and Drink Schlitz in Brown Bottles and Avoid that Skunk Taste. You don't get creative writing like that any more."

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About A. E. Hotchner

A. E. Hotchner was an American writer, editor, and biographer. He authored novels, plays, and screenplays, and wrote notable biographies including works on Ernest Hemingway and Doris Day. He also co-founded Newman's Own with actor Paul Newman.

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