"I hear, 'But why do poor people make such bad decisions?' But actually, their decision-making can be far more complex than that of the better-off in many ways. They're not financially illiterate: they're constantly weighing up choices based on the reality of poverty. Somehow the international development community has resisted accepting this."

Weighing

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Philanthropist

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About Ann Cotton

Welsh social entrepreneur and founder of CAMFED, an organization focused on girls' education and women's leadership in sub-Saharan Africa. Her work has been recognized internationally for long-term, community-led education impact.

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