"After a month or so in St. Louis, we were looking around desperately for a way to draw a few people into the ball park, it being perfectly clear by that time that the ball club wasn't going to do it unaided."

St. Louis

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About Bill Veeck

Bill Veeck was an American baseball executive and team owner known for innovative promotions and for integrating the American League by signing Larry Doby to the Cleveland Indians in 1947.

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