"Disruption is continuously afoot in every industry, but especially in autos. It is how Toyota, Nissan and Honda bloodied Detroit: They did not start their attack with Lexus, Infiniti and Acura, but with low-end subcompact models branded Corona, Datsun and CVCC."
Clayton M. Christensen was an American academic and business consultant best known for developing the theory of disruptive innovation. He taught at Harvard Business School and authored influential works on innovation strategy. His ideas shaped management thinking across industries.