"Here in Silicon Valley, I have taken part in hundreds of conversations trying to convince people to dive in and become entrepreneurs. All too often, innovators with good, safe, jobs are unwilling to put their family's access to health care at risk by walking away from company-backed medical insurance."
Eric Ries is an American entrepreneur and author known for developing and popularizing the Lean Startup methodology. His book The Lean Startup influenced startup practice in technology and venture ecosystems worldwide. He has advised founders and organizations on innovation management.