"In my first start-up, I had an initial advertising budget of $5 per day total. That would buy us 100 clicks per day. At $5 per day, marketing people scoffed and said that is too small to matter. But if you think about it, to an engineer, 100 real humans everyday giving your product a try means you can really start improving."

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About Eric Ries

Eric Ries is an American entrepreneur and author known for developing and popularizing the Lean Startup methodology. His book The Lean Startup influenced startup practice in technology and venture ecosystems worldwide. He has advised founders and organizations on innovation management.

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