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"The reality is the Lean Startup method is not about cost, it is about speed. Lean startups waste less money, because they use a disciplined approach to testing new products and ideas."

―

Startups

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About Eric Ries

Eric Ries is an American entrepreneur and author known for developing and popularizing the Lean Startup methodology. His book The Lean Startup influenced startup practice in technology and venture ecosystems worldwide. He has advised founders and organizations on innovation management.

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View all quotes from Eric Ries

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