"I think before 'Saw' came along, there really wasn't a movie franchise that actually went out there and said, 'We're going to come out with one every year during Halloween and make that our trademark.'"
Trademark
"I think before 'Saw' came along, there really wasn't a movie franchise that actually went out there and said, 'We're going to come out with one every year during Halloween and make that our trademark.'"