"I have looked in the mirror every morning and asked myself: If today were the last day of my life, would I want to do what I am about to do today? And whenever the answer has been No for too many days in a row, I know I need to change something."
American entrepreneur who co-founded Apple in 1976 with Steve Wozniak. He later led Apple during the launches of the iMac, iPod, iPhone, and iPad. He also led Pixar after acquiring it in 1986.