The way I see a deal with a sponsorship brand, I've done it with all my sponsors - especially with Mercedes because it was the only one I got to really pick - is, what brands do I believe in and which brands do I think resemble my values the most and which brand do I think is going to elevate my value? Mercedes is one of those.

The touring business is obviously critical to selling records, building fan bases, selling T-shirts, fulfilling sponsorship commitments.

I've not received any major sponsorship deals or anything else.

I'm proud to partner with organizations that place an emphasis on and share my interest in giving back to the community. RBC has a rich history of doing this through their sponsorship of golf and the extensive ambassadorial program they have in place.

By the time I got the notoriety to get bigger sponsors, the sponsorship tax had already taken effect, but I still had some pretty lucrative sponsors.

While I was working for the WWE in 2013 and 2014, TV deals had come to me, movie deals had come to me, sponsorship deals had come to me, and they were all turned down by WWE because they would involve me being taken away from their shows.

For as much as I tend to run my mouth sometimes, I would have definitely stacked up better in the 1970s or the 1980s when there wasn't as much media or there wasn't as much publicity and sponsorship around the sport that you had to be PC for.

We were at a kibbutz, and we were at a Shabbat service, and I opened up the prayer book, and on the first page, it said that the prayer book was in thanks to the sponsorship of this family in a temple in Kansas City. For me, it was a moment when I really kind of connected in a real serious way with my personal identity as a Jew.

Where there are no spectators, there is no sponsorship. Where there is no sponsorship, there is no money. Where there is no money, there are no officials with fingers in the pot. The lesson to be learnt from this is simple. If we want honest sport, we have to stop watching it.

The present government is very insistent that business sponsorship should replace government sponsorship of the arts. Business sponsorship won't happen unless you make tax concessions, which they won't.

Sponsorship is about putting your name and reputation on the line for someone else. It could be as simple as recommending someone for a new role, yet it's one of the most powerful cultural tools any organization has.

The difference is that the money I make from Reebok is per fight, meaning I have to fight to get that money. If I don't fight, there is no money. It's not based on me being a good spokesman or one of the faces of their company. It's a per fight thing. It's a very different thing. It's more like a fight bonus than a sponsorship.

I was super happy when I went to Cannes Film Festival - I got a full sponsorship from my favourite Danish brand, Mads Norgaard.

In my government, I do Twitter on my own. I have no sponsorship, nothing.

Sponsorship is sometimes about people behind the scenes who are sitting in rooms determining your assignments and your next career step, and you don't even know who they are.

I am the driver. I am the owner, kind of the sponsor, except for our sponsorship with Dodge.

When I took on the title sponsorship of the Western European League and the World Cup Final in October 2010, I did it because I love the sport and I love horses. It has proved to be a perfect match for the Reem Acra brand.

The better placement you get, the more it adds up to sponsorship dollars, and the more fans see you and want to see you.

The sponsorship offers have been amazing. I have to turn down a lot.

If you're going to stay in the Olympics, you've got to be entertaining and get sponsorship.