TheRealQuotes

"If anything, the impact of digital technology is creating bigger brands and bigger superstars."

―

Superstars

From

Economist

Added on

About Anita Elberse

Dutch-American economist and Harvard Business School professor specializing in entertainment, media, and sports. She is known for research on blockbuster strategies and for case studies on high-profile creators, teams, and media businesses.

View all quotes from Anita Elberse

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