Anita Elberse

Economist

Dutch-American economist and Harvard Business School professor specializing in entertainment, media, and sports. She is known for research on blockbuster strategies and for case studies on high-profile creators, teams, and media businesses.

Quotes by Anita Elberse

Anyone can see that, say, superheroes and vampires perform well at the box office. That in turn can trigger competitive bidding situations and soaring fees for people who can bring these properties to the screen. The result can be a dramatic increase in the costs of production.
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One problem with relying on existing concepts is that it could stifle innovation, weakening the film sector over time.
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If anything, the impact of digital technology is creating bigger brands and bigger superstars.
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Think about trailers you see in theaters. If you're seeing a Warner Bros film, the studio might have three of the five trailers. So having a hit helps you create the next hit.
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I spend way too much time watching television, going to sports games, going to movies. It struck me that there's an awful lot of data in the public domain for these sectors. The movie industry publishes weekly sales numbers - not many industries do.
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