"I spend way too much time watching television, going to sports games, going to movies. It struck me that there's an awful lot of data in the public domain for these sectors. The movie industry publishes weekly sales numbers - not many industries do."

Watching Television

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Economist

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About Anita Elberse

Dutch-American economist and Harvard Business School professor specializing in entertainment, media, and sports. She is known for research on blockbuster strategies and for case studies on high-profile creators, teams, and media businesses.

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