TheRealQuotes

"Think about trailers you see in theaters. If you're seeing a Warner Bros film, the studio might have three of the five trailers. So having a hit helps you create the next hit."

―

Warner Bros

From

Economist

Added on

About Anita Elberse

Dutch-American economist and Harvard Business School professor specializing in entertainment, media, and sports. She is known for research on blockbuster strategies and for case studies on high-profile creators, teams, and media businesses.

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